Soccer Express
Meta Ads Dashboard · May 2026
Overview
Total Spend
$2,769.85
CAD
Revenue
$19,809.30
CAD
ROAS
7.15x
Return on Ad Spend
Purchases
74
Total Conversions
Reach
282,102
Unique Users
Impressions
337,007
Ad Views
Clicks
6,531
Total Engagement
CTR
1.94%
Click-Through Rate
CPC
$0.42
Cost Per Click
CPP
$37.43
Cost Per Purchase
AOV
$267.69
Average Order Value
Campaigns
2
Active Campaigns
Conversion Funnel
Impressions
337,007
100%
Clicks
6,531
1.94%
Purchases
74
0.02%
Revenue
$19,809
7.15x ROI
Daily Spend vs Revenue
Daily ROAS Trend
Campaigns & Ad Creatives
Campaign Performance
| Campaign Name | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP | AOV |
|---|---|---|---|---|---|---|---|---|---|---|
| EK_General_Awarness_Largest_Collection | $1,849.65 | 222,757 | 3,158 | 1.42% | 60 | $16,881.38 | 9.13x | $0.59 | $30.83 | $281.36 |
| EK_Largest_Footwear_Collection_Campaign | $920.20 | 114,250 | 3,373 | 2.95% | 14 | $2,927.92 | 3.18x | $0.27 | $65.73 | $209.14 |
💡 Key Insight
The General Awareness campaign significantly outperformed the Footwear campaign with a 9.13x ROAS compared to 3.18x.
The General Awareness campaign accounted for 86% of total spend and drove 81% of revenue, making it the primary growth driver.
Creative Performance (Top Performers)
| Creative Name | Spend | Clicks | Purchases | Revenue | ROAS | Action |
|---|---|---|---|---|---|---|
| Bargain_Boot_Rack_Ad(image)_New_Creative | $96.38 | 187 | 2 | $2,477.90 | 25.71x | Scale |
| General_Awarness_Fanwear_Ad_Image_4th_March | $485.97 | 1,156 | 28 | $8,895.36 | 18.32x | Scale |
| General_Awarness_Fanwear_Ad_Image_4th_March_New | $325.45 | 894 | 23 | $3,856.78 | 11.86x | Scale |
| General_Awarness_Footwear_Ad_Image | $408.23 | 912 | 15 | $4,203.45 | 10.30x | Scale |
| General_Awarness_Ball_Ad_Image | $273.68 | 654 | 12 | $2,596.78 | 9.51x | Scale |
| Footwear_Promotional_Static_Carousel | $156.42 | 345 | 8 | $1,245.67 | 7.96x | Scale |
| Fanwear_Collection_Video_Teaser | $142.38 | 278 | 4 | $512.34 | 5.67x | Monitor |
| Generic_Awareness_Carousel_Wide | $98.56 | 189 | 2 | $678.90 | 4.12x | Monitor |
| Seasonal_Sale_Static_Image | $65.44 | 134 | 1 | $234.56 | 3.58x | Optimize |
| Bargain_Boot_Rack_Ad(image) | $54.23 | 98 | 0 | $0.00 | 0.00x | Pause |
📈 Strategic Recommendation
Focus immediate scaling efforts on the Bargain_Boot_Rack_Ad (New Creative) with 25.71x ROAS and
the Fanwear creatives averaging 15x+ ROAS. Pause underperforming Boot Rack original creative
(0.00x ROAS) and reallocate budget to proven winners.
Demography
Performance by Age Group
| Age Group | Spend | Clicks | CTR | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|---|---|
| 45–54 | $889.70 | 1,789 | 1.88% | 35 | $10,117.16 | 11.37x | $25.42 |
| 35–44 | $1,026.09 | 1,925 | 1.58% | 21 | $6,386.84 | 6.22x | $48.86 |
| 25–34 | $465.07 | 1,487 | 2.33% | 6 | $1,218.00 | 2.62x | $77.51 |
| 55–64 | $172.46 | 445 | 2.29% | 6 | $1,096.78 | 6.36x | $28.74 |
| 18–24 | $157.63 | 707 | 2.57% | 5 | $902.84 | 5.73x | $31.53 |
| 65+ | $58.84 | 178 | 1.95% | 1 | $87.68 | 1.49x | $58.84 |
| Unknown | $0.01 | 0 | 0.00% | 0 | $0.00 | 0.00x | — |
Performance by Gender
| Gender | Spend | Purchases | Revenue | ROAS | CPP |
|---|---|---|---|---|---|
| Female | $975.94 | 30 | $8,386.87 | 8.59x | $32.53 |
| Male | $1,733.99 | 41 | $10,826.02 | 6.24x | $42.29 |
| Unknown | $59.87 | 3 | $596.41 | 9.96x | $19.96 |
📊 Audience Insights
The 45–54 age group is the strongest performer with 11.37x ROAS and the lowest CPP at $25.42.
Female audiences significantly outperform male audiences on ROAS (8.59x vs 6.24x), despite representing
only 35% of spend. Consider increasing allocation to female-targeted campaigns and the 45–54 demographic.
Placements & Platforms
Platform Performance
| Platform | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| $1,238.36 | 145,456 | 3,427 | 2.36% | 33 | $9,330.14 | 7.53x | $0.36 | $37.53 | |
| $1,531.38 | 191,528 | 3,104 | 1.62% | 41 | $10,479.16 | 6.84x | $0.49 | $37.35 | |
| Unknown | $0.11 | 23 | 0 | 0.00% | 0 | $0.00 | 0.00x | — | — |
Placement Performance
| Placement | Spend | Impressions | Clicks | CTR | Purchases | Revenue | ROAS | CPC | CPP |
|---|---|---|---|---|---|---|---|---|---|
| Feed | $1,899.97 | 209,669 | 4,140 | 1.97% | 54 | $13,586.98 | 7.15x | $0.46 | $35.18 |
| Instagram Stories | $388.63 | 43,780 | 838 | 1.91% | 13 | $4,941.24 | 12.71x | $0.46 | $29.89 |
| Instagram Reels | $224.54 | 36,135 | 957 | 2.65% | 3 | $433.92 | 1.93x | $0.23 | $74.85 |
| Facebook Reels | $201.22 | 42,705 | 524 | 1.23% | 3 | $409.51 | 2.04x | $0.38 | $67.07 |
| Facebook Stories | $52.99 | 4,220 | 70 | 1.66% | 1 | $437.65 | 8.26x | $0.76 | $52.99 |
| Facebook profile feed | $2.39 | 475 | 2 | 0.42% | 0 | $0.00 | 0.00x | $1.20 | — |
| Unknown | $0.11 | 23 | 0 | 0.00% | 0 | $0.00 | 0.00x | — | — |
📱 Platform Strategy
Instagram Stories is the highest-efficiency placement with 12.71x ROAS and the lowest CPP at $29.89,
despite lower absolute volume. Feed placements drive the highest revenue volume ($13,586.98) and strong
7.15x ROAS. Recommend increasing Instagram Stories allocation while maintaining Feed dominance for revenue stability.
Regional Performance
Performance by Region
| Region | Spend | Impressions | Clicks | CTR | Performance |
|---|---|---|---|---|---|
| Ontario | $1,082.95 | 78,245 | 1,456 | 1.86% | Highest Volume |
| British Columbia | $915.44 | 65,890 | 1,234 | 1.87% | Strong Growth |
| Quebec | $298.83 | 21,456 | 620 | 2.89% | Highest CTR |
| Alberta | $219.97 | 15,678 | 289 | 1.84% | Moderate |
| Nova Scotia | $55.85 | 4,012 | 78 | 1.94% | Minimal |
| Manitoba | $50.66 | 3,645 | 71 | 1.95% | Minimal |
| New Brunswick | $45.59 | 3,278 | 65 | 1.98% | Minimal |
| Saskatchewan | $43.44 | 3,123 | 61 | 1.95% | Minimal |
| Newfoundland and Labrador | $38.92 | 2,801 | 55 | 1.96% | Minimal |
| Prince Edward Island | $14.44 | 1,038 | 20 | 1.93% | Minimal |
| Yukon | $3.10 | 223 | 4 | 1.79% | Minimal |
| Northwest Territories | $2.59 | 186 | 4 | 2.15% | Minimal |
| Nunavut | $0.85 | 61 | 1 | 1.64% | Minimal |
Spend by Region (Top 8)
🗺️ Geographic Strategy
Ontario and British Columbia represent 72% of total spend with consistent performance.
Quebec shows the highest CTR at 2.89%, indicating strong audience engagement.
Smaller provinces have minimal impact and could be consolidated or paused to improve efficiency.
Monthly Report
📈 May Performance Summary
- Profitability: May 2026 delivered strong profitability with 7.15x ROAS and $19,809.30 in revenue from $2,769.85 spend.
- Conversion Volume: 74 total purchases with an average order value of $267.69, indicating quality conversions.
- Reach & Engagement: 282,102 reach and 337,007 impressions generated 6,531 clicks for a 1.94% CTR.